MSC MEDIA AND COMMUNICATION

The MSc Media and Communication programme aims to provide you with the opportunity to develop a deep understanding of the field of media and communication at theoretical and practical levels.

Media and Communication

Overview

The MSc Media and Communication programme provides a wealth of knowledge and transferable skills for you to make an impact on the media world of today and tomorrow.

The programme consists of two pathways: a practical pathway, Professional Communication, and a research pathway, Global Media and China.

By taking the programme, student can focus on acquiring media production skills, for example in video production, podcasting, advertising and public relations. They can also concentrate on acquiring theoretical knowledge and academic skills, such as understanding concepts in the global media cultures, and be able to design research, and write papers.

Why should I study Media and Communication at XJTLU?

  • Create your own media, such as podcasts, videos and social media campaigns
  • Enhance your skills of research and analysis
  • Learn from international staff with prominent scholarly publications and extensive industry experience
  • Study at a world-class campus with cutting-edge technologies
  • Earn a degree from the University of Liverpool that is recognised by the Chinese Ministry of Education.

Knowledge and skills

By the time you graduate from the MSc Media and Communication, you will have:

  • a thorough understanding of key concepts, theories and practices in media and communication
  • strong skills of research and analysis
  • the ability to produce quality multimedia products
  • professional attributes including flexibility, creativity, accuracy, precision, punctuality, reflexivity, and efficiency

Media and communication jobs are very popular. This programme will help you land the job you want.

Qingning Wang

Programme director

Modules

*Programme modules listed are illustrative only and subject to change. XJTLU students are advised to log in to the e-Bridge Portal to view the effectuated module structure.

Semester 1

  • Global Media: Representation And Consumption

  • Public Relations: Campaigns And Texts

  • Media Theory In The Digital Age

  • Contemporary Chinese Media

  • Sociology Of Media Professionals

  • Visual Communication

Semester 2

  • Research Methods in Communication

  • Video Production For The Web

  • Global Advertising

  • Social Media Campaigns

  • Global Journalism

  • Portrayal Of China In Western Media

Semester 3

  • Final Individual Project

We have access to so many resources and a wealth of knowledge from our professors who come from all over the world.

Krystal Soroka

Student, MSc Media and Communication, The Bahamas

Careers

Graduates are well equipped for many careers, including in public relations, advertising, marketing, journalism and social media, and as researcher in the industry. Modules in the Global Media and China pathway can particular prepare students with knowledge and skills needed for PhD applications.

Careers
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