14 May 2025
While one doctor left dentistry to become a global music icon, another has stayed in academia—quietly building a new genre designed not for entertainment, but for awakening.
Dr. Alban made history as the first dentist to successfully produce a global music album—blending professional identity with artistic expression.
Now, another kind of doctor is charting a different path—one not meant to entertain, but to awaken.
Dr Vik Perez, Associate Professor at XJTLU’s Entrepreneurship and Enterprise Hub (EEH), has become the first entrepreneurship scholar to create an entirely new genre—Cognitive Performance Music?—produce a full-length album, and embed it directly into entrepreneurship education.
With the independent release of his debut album Take the Leap, now streaming on major platforms including QQ Music and Spotify, he is quietly reshaping the future of learning.
What began in Finland as an experiment at the intersection of neuroscience, sound, and the entrepreneurial mindset has since grown into something far more powerful: a global reawakening in how education, emotion, and motivation converge.
“The goal was never to break records,” Dr Perez reflects. “The drive was to reimagine how we learn. And now, as Take the Leap echoes across 25 countries, it’s clear we’ve tapped into something deeper—a new way to awaken motivation, sharpen clarity, and align learning with purpose.”
Cognitive Performance Music?: More Than Just Sound
Far from passive background music, Cognitive Performance Music? (CPM) is designed as a neurocognitive tool—a deliberate fusion of science and sound. Developed using Dr Perez’s proprietary neuro-algorithm, each track integrates calibrated rhythms, emotionally resonant phrasing, and motivational patterns designed to elevate focus, vitality, and cognitive clarity in learners.
Since its release, the Take the Leap album—together with the Global InnoMusic Experiment—has fostered sustained engagement across diverse cultural and educational contexts, opening new possibilities for how learning environments are designed and experienced.
For Dr Perez, Cognitive Performance Music? is more than a genre. It signals the emergence of a new class of motivational technology: rooted in rhythm, shaped by neuroscience, and crafted to ignite purposeful, emotionally charged learning.
XJTLU Students: Experiencing the Future of Learning
As Dr Perez finalizes Fly High, the second Cognitive Performance Music? album, he reflects on the evolution underway:
“I’m proud that our students at XJTLU are experiencing what I call the technology of the entrepreneurial mind,” he shares. “They’re not just learning — they’re awakening.”
By integrating music into the heart of the learning process, Dr Perez is transforming classrooms into cognitive laboratories—spaces where attention sharpens, energy rises, and latent potential begins to surface.
Content provided by: Victor (Vik) Perez
Edited by: Jiayan Ji
14 May 2025